12C Company Newsletter

Overview

For this project I needed to create a newsletter for Banana Republic. My parent company is Gap and this newsletter is for their subsidiary company, Banana Republic. The plan for this project was to create a two page newsletter that would be printed.

Process

After researching newsletter layouts, I sketched out a plan for my newsletter. My newsletter was created with Adobe InDesign. I went to Banana Republic and Gap’s websites to get a feel for their style. I included the Banana Republic logo at the top of my newsletter. I used different tools to create shapes in the newsletter such as the rectangle tool. I looked online for content that I thought would be appropriate to include in a company’s newsletter. I wrote some of the content and then pulled a letter from Gap’s CEO off of Gap’s website. I also used stock images of business people, summer images, and clothing images.

Critique Process

I met with my classmates Bria Carter and Sunny Stuckey though GroupMe for this project. They recommended that I fix some alignment issues in my newsletter and change my color scheme.

11C Home Page Project

Overview

For this project, I created a new homepage layout for Gap. The home page makes it very obvious that our company is designed to sell clothing to customers of all genders and ages. I designed this home page to be easy to navigate and attractive to our target audience.

Process

I started the process of creating the home page by sketching how I wanted to layout my design. During the sketching phase, I thought about what would be easy for users to navigate and what would be visually appealing to them. I chose to promote sales in the subtitle and to use easy options for navigation on the page. I used a monochromatic, blue color scheme for the homepage. I also created a footer with copyright information and customer support options for users. Below you will find the sketch of my layout for this homepage:

After creating this sketch, I went into Adobe Photoshop to layout my frame and shape. This helped me see what my homepage would look like on a computer screen. I did not utilize the 960 Grid System until I began my actual homepage design. I did find it useful for lining up my text and photos.

Font Family Used

Title: Vogue, Body Copy: Ariel

Color Scheme

Monochromatic: Blue

10C Company Video

Overview

This week I was asked to create a 90 second video for Old Navy. I used videos, photos, music, and audio recordings of myself to create the video. This video is meant to promote Old Navy’s summer clothing and sales.

Process

I tried to think of who my target audience was for this video before I started creating it. I decided that my target audience would be busy families who are living on a budget.

After deciding on my target audience, I had to decide what types of clips and photos to include in my video and how to market Old Navy’s products towards my target audience. I watched some of Old Navy’s commercials that they have made in the past to get an idea of their style and what should be included in the video. Once I found my target audience and inspiration for my video, I created a video plan and a story board of what message I wanted to communicate.

Next, I mostly used some of the sources that our book recommended to use for downloading images and videos that were royalty free and able to be used for this project. I used iMovie to put all of the pieces for my video together.

Then I wrote my script for the video. I thought a voice over would work well with upbeat background music playing as I was speaking. I recorded individual parts of the script on my phone so I could place them throughout the video where I thought they would fit best.

Critique

I met with Sunny Stuckey and Bria Carter over GroupMe to discuss our videos. They thought my video was great as is and would be a great marketing tool for Old Navy.

9C Product Label Project

Overview

For this project, I was asked to create a new product label for Gap. I chose to create a label for their denim jeans. This label needed to include the material that the product was made out of and the care instructions for the product.

Process

First I had to plan a design that could be attached to the bag that the product would be shipped in. I made some sketches for a new logo idea and layout for the product label. I made sure to include my newly designed logo, the material the product was made out of, the care instructions for the product, and contact information for Gap. Below are some of the sketches that I came up with. I chose a monochromatic blue color scheme for this product label.

After practicing some sketching ideas, I used Adobe Illustrator to come up with good dimensions for the label and adjusted everything to fit inside the layout.

Critique

I met with Sunny Stuckey and Bria Carter through GroupMe for this project critique. They had no changes to make to my design I sent them so I left it as it was when I originally designed it.

8C Company Flag Project

Overview

This week I was asked to create a flag design for Banana Republic. The best way to create a flag is to use limited colors and simple designs that represent the company well.

Process

While I was processing how I wanted to design the flag I chose seven words that represented the company. These words included: luxury, premium, classic, global, fresh, conscious, and materials. I designed this flag to represent these words and that I believed our target audience would like. I thought using classic muted colors would be appropriate for this design and wanted to incorporate the BR from their logo in a new way. The color grey in the design represents neutrality and balance. The color blue is used for its calming effects and strength. I also chose the Baskerville font in bold because I thought it was classic and strong. After having some ideas about how I wanted my flag to look, I started sketching. Here are some of my sketches.

On the final flag design, I ended up using the colors grey and blue with the Baskerville font for the backwards “B” and the “R.” I thought this font looked very appropriate to represent Banana Republic. I cropped half the letter out so it wouldn’t include lettering on the flag.

Critique

I met with Bria Carter and Sunny Stuckey through GroupMe to discuss our company flags. I had not paid close enough attention to the requirements for the assignment so they pointed out that my first design wouldn’t work because it had clear lettering on it. I redesigned my flag to have only small parts of the letters in it so it looked more like a design than a letter.

7C Style Guide Project

Overview

For this project, I was asked to create a style guide for Old Navy. My task was to redesign their logo and help them rebrand their business. The goal for this project was to create a one page style guide that was visually appealing and fit the target audience of the company. I chose a new color scheme, new logo, and typography that will be guidelines for future Old Navy designs.

Process

I started out brainstorming ideas for the new logo. Here is a photo of Old Navy’s current logo:

Here are my sketches:

After finishing the sketches, I picked a logo that I like and went in Adobe Illustrator to design the logo. Here is the result:

After I got the logo created the way I wanted to have it, I designed the style guide with inspiration from the logo that I created.

Critique

I met with my classmates, Sunny Stuckey and Bria Carter over GroupMe to discuss our style guides. I sent them a picture of my style guide so that they could give me corrections and suggestions. They said that they thought the color scheme worked well for old navy and that the font choices were appropriate.

6C Company Plan Project

Overview

For this project, I was asked to create a company plan for all of the projects that I will be designing. I chose Gap as my parent company, with Old Navy and Banana Republic as the subsidiary companies. The plan that I have detailed below explains what I intend to achieve with these projects.

Process

I began this project by learning about Gap’s company vision so that I could know who my audience was and what my message should be. I looked at each of their websites and logos to gain inspiration for my project.

I think the companies are targeted towards such different markets that it is hard to create a layout that fits all of them. So, instead of having multiple different styles in one layout,  I tried to keep my layout simple and effective. I sketched my design out ahead of time to be easy to understand and clean.

I used Microsoft Word to create my Company Plan. I started by creating rectangles with colors that I thought would go well with the company theme and each of the company logos. After creating the rectangles, I went online to find pictures of the logos that I could insert on top of them. I used PNG files for Old Navy and Banana Republic, but since the Gap rectangle was dark I decided to find a Gap logo with a white background. After that I inserted text boxes to describe each of the companies and what my project will be for them. To add more to the design I inserted different styles of lines and circles.

Critique

I met with my classmates, Sunny Stuckey Graham and Bria Carter over GroupMe for this assignment. We sent each other pictures of our company plans so that we could make suggestions to each other. After seeing Sunny’s I realized I did not have enough projects for each company so I added a project to each of my company plans. They thought that my color scheme and layout worked well together and that the circles were an interesting addition.

5C Photography Project

5C Photography Project

For this project, I was asked to take photos of 3-4 of each category including places, things, and people. These images have been lightly edited in Lightroom and will hopefully show my photography skills. I am not an experienced photographer, but I think these photos turned out well. I took most of them at my house in Cairo, GA and a few at my church in Camilla, GA. I tried to make sure I had good lighting, focus, and composition in each photo.

Place 1: Far Subject/ Depth of Field
Place 2: Close Subject
Place 3: Unique Angle
Things 1: Close Subject
Thing 2: Leading Lines
Thing 3: Close Subject
People 1: Group/
People 2: Individual/Frozen Motion
People 3: Group/Frozen Motion
People 4: Shallow Depth

Process

I used a borrowed camera to take these photos because I thought a camera would do a better job than my cell phone. The camera is a Sony Alpha a6000 Mirrorless Digital camera. Some of the photos were taken around between 10-11am and the rest were taken in the evening. I used Lightroom to do the editing on these photos. I tried to make sure that the photos had good lighting and were clear. I could not figure out how to watermark the photos because my Lightroom did not look like the tutorial videos and I couldn’t find the watermark option. However, I did resize each of them to be 1024 pixels on the long side.

Critique

I met with Bria Carter and Sunny Stuckey Graham over GroupMe for this project. We sent each other links to our blog sites with the photos and descriptions posted so that we could see each other’s pictures and descriptions. Bria and Sunny thought that my photos and captions met the requirements for this assignment and looked good. They did really great on their photography and I am very impressed by the talent of my classmates. It is very interesting to see unique perspectives from other people.

Meet Andrea

Hello, I’m Andrea. Welcome to my blog for MKTG 3080. I am from Cairo, Georgia and am currently a senior at Valdosta State University. I am married to my high school sweetheart, Cody. We have two dogs Kat & Knox and are expecting our first child in early July 2019. I am also the Co-Youth Director at Camilla United Methodist Church.

I graduated from Cairo High School in 2011 and have lived in Georgia for most of my life. After attending community college, my husband and I spent a few years at a school of ministry called The Ramp in Hamilton, Alabama. Once we were done with ministry school, we decided to move back to Georgia so that I could finish up my degree and he could work with his family’s well drilling business. He is the other Co-Youth Director at Camilla United Methodist Church.

Some of the things I am interested in include fitness, cooking, baking, and learning to homestead. For fitness, I really enjoy weight training although I have had to slow down a lot since becoming pregnant. I love to cook and bake new recipes and watch cooking and baking shows on television. I also have 14 chickens and am hoping to learn more about homesteading in the future.

The purpose of this blog is to showcase my design work for Visual Media Marketing. I have learned that “many employers like to hire people with WordPress skills because there are a lot of similarities between the interfaces of free blog hosting and websites. “

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